Black Sheep have commissioned Jester Jacobs to write and perform an honest, light-hearted rap about all things cask beer – filmed at Leeds pub Mr Foleys.The rap details everything from the amazing qualities of the drink, to the unique brewing process, as well as the wider issues facing the cask beer industry and British pubs.
Despite being the ‘original craft beer’, data from Cask Ale Week shows that the volume of cask is down 25 per cent this year, compared with 2019. "We know that younger repertoire drinkers are key to the future of cask, but these drinkers need cask brands to be more visible, vibrant and relevant – both at the bar and away from it too. So we’re hoping that through our partnership with Jester Jacobs, we can help broaden the appeal of cask beer to a younger and more diverse audience.”
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