Today, Evian announces 29-year old Danielle Elsener as the recipient of its first Activate Movement grant, for sustainable designto move forward?’ It’s a question emerging designer Danielle Elsener has been investigating since she was eight years old, when she started selling painted rocks and trash cans to susceptible family members and friends. The Portland-based London College of Art graduate has dedicated her life’s work to proving zero waste as a valid and robust design model.
Elsener’s winning entry, titled ‘A020’, is a zero waste design system that aims to challenge fashion and textile industry waste standards. ‘A020’ aims to maximise efficiency within the production process, and Danielle will use the €50,000 grant to build a learning platform for designers to continue to improve their zero waste design systems. ‘Creating a system of tools, workshops and manufacturing takes power back from large fashion brands to the individual,’ she explains.
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