Three of the UK's leading video games developers are to display coronavirus safety advice within their titles.
Candy Crush Saga, Dirt Rally 2.0 and Sniper Elite 4 are among the games that will feature the messaging.Rebellion - one of the companies involved - also publishes 2000AD among other comics, and has also offered space in these for the government's campaign. "I reached out to DCMS [Department for Digital, Culture, Media and Sport] a few days ago to say is there anything we can do," Jason Kingsley, chief executive of Rebellion and chair of the games trade body Tiga told the BBC."And in this case, we thought we could help society by reminding people of their obligations to others."
The inclusion of Codemasters' off-road racing game Dirt Rally 2.0 comes a day before it is included in Sony's latest PlayStation Plus package. This should give it a high profile over coming weeks, and ensure many thousands of subscribers see the in-game ads despite the title being more than a year old.
Likewise, Activision Blizzard's London-based division, King, predicts millions of gamers will see the ads within its mobile games, which include Farm Heroes Saga in addition to Candy Crush. The firm has also donated 230 digital advertising screens it had booked, to carry coronavirus-related information.
The thing is all these adverts on video games and TV are telling the people who are already staying at home
Instead, make our day useful, read the HOLY BIBLE. At this trying times what we need is prayer for God's mercy. God bless us all. 😊🙏☝️
This is like going to a gym and telling people to start exercising
Don’t worry these people playing video games probably don’t get out much anyway! 🤪
preaching to the converted
Candy Crush Saga, Dirt Rally 2.0 and Sniper Elite 4 are what you consider top video games?
It would be really nice to receive an actual news service
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