last Friday. It recovered briefly this morning but promptly dropped again and is expected to stay weak for months, generating despair here but delight for US visitors.
“With the pound offering good value for international visitors we’ve got a timely opportunity to influence destination choice and drive bookings, capitalising on those markets where we see growth including the US, our largest and most valuable market, competing hard to ensure the undecided choose Britain,” said Patricia Yates, VisitBritain CEO.
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