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UConn's Men's Basketball Final Falls Short of Last Year's Audience

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The men's final of UConn's basketball game on Monday night attracted an average of 14.82 million viewers, a 4% increase compared to last year. However, it was not enough to surpass the audience of the previous year. The game likely experienced a drop in viewership during the second half when UConn took control. The overall viewership of the men's tournament increased by 3% compared to last year, benefiting from the participation of more prestigious programs. The Huskies emerged as the champions once again, defeating the Boilermakers 75-60.

In Monday night's men's final on TBS and TNT, the audience averaged 14.82 million viewers, according to Nielsen. Although this was a 4% increase compared to last year's final, it was not enough to surpass the Monday night's audience. The number likely dropped off during the second half when UConn took control. The two men's semifinal games averaged 12.8 million viewers, with UConn-Alabama attracting 14.18 million and the game between Purdue and North Carolina State averaging 11.45 million.

Friday night's women's semifinal games averaged 10.8 million viewers, with the Iowa-UConn game averaging 14.2 million. Overall, the 67 games of the men's tournament across CBS, TBS, TNT, and truTV averaged 9.9 million viewers, a 3% increase compared to last year. This year's tournament benefited from the participation of more prestigious and powerful conference programs, resulting in higher viewership. The Huskies once again demonstrated their dominance in March Madness by defeating the Boilermakers 75-60 and claiming the men's national championship title

Uconn Men's Basketball Final Audience Viewership Increase Tournament Dominance March Madness Champions Boilermakers

 

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