Ubisoft boss: generative AI is just another new technology to be tested

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Tom is Eurogamer's Editor-in-Chief. He writes lots of news, some of the puns and makes sure we put the accent on Pokémon. Tom joined Eurogamer in 2010 following a stint running a Nintendo fansite, and still owns two GameCubes. He also still plays Pokémon Go every day.

- a new prototype project from Ubisoft designed to let video game characters respond with custom responses to players' speech input.

Speaking at a press briefing for the NEO NPC project held at GDC this week in San Francisco, attended by Eurogamer's Chris Tapsell, Guillemot likened Ubisoft's experimentation with generative AI to some of its other early bets on emerging technology, like Xbox's camera Kinect and Nintendo's motion-controlled Wii.early with taking up new tech, Guillemot responded:"It's not always too early. Sometimes, you are right.

"What you have to consider is all new evolutions are to be considered and tested," Guillemot said when asked if NEO NPCs was another risk similar to Quartz."Generative AI is really something that existed in our industry for a long time. Now we are taking another step because there's a lot of investment in that subject, so video games are going to use it - like other industries will do."36.

 

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