TV ad breaks could get longer as rules reviewed

Advertising breaks on UK television channels could get longer and more frequent as part of a review of broadcasting rules by regulator Ofcom.

The regulator pledged to "listen to different views and examine what TV viewers say" before any changes.current rules state The channels can run advertising breaks of up to eight minutes per hour during prime time periods of 18:00-23:00 and 07:00-09:00.

No!

Noooooooo

No way! Are already too many!

how about you stop filling in 'dead air' with advertising for bbc products? enlightenment

No more ads pls

No

Mad to even consider it.

I don’t watch any programmes with ads live, I record them and ff through the ads. BBC shouldn’t show ads as we pay a tv licence so like paying a subscription for ad free viewing

No. After giving up on TV in America due to the amount of adverts, I'd hate to see UK TV go the same way.

Noo nooo there too many and too long as it is. Far too disruptive

I just mute them anyway, until the program starts again 👎👎

The Wimbledon coverage is proving that even the BBC advertising itself is annoying enough

Short answer NO...They should also ban companies showing the same ad more than once a night.

Should there be..?

Won’t watch ads … there used to be some classic ones in the past…. Not sure the London centric advertising ‘experts’ have a sense of humour or indeed know what the average UK family looks like.

'as viewing habits change and streaming services grow' - so they want to push even more people away from broadcast TV?

no

Errrr... No.

Of course not, ads are boring.

No.

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