Top fashion house Dior set to put Perthshire 'on the map'

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Iconic brand Dior's ‘Cruise 2025’ line will be showcased at picturesque Drummond Castle Gardens, between Crieff and Muthill, on Monday next week

A leading figure within the region’s business community has said top fashion house Dior choosing Perthshire 's Drummond Castle Gardens to unveil its latest collection has the potential to put the area “on the global map”.

Production company Bureau Betak has described Drummond Castle Gardens as “breath-taking” and Vicki Unite, chief executive of business support group Perthshire Chamber of Commerce, said she was “delighted” such a star-studded showcase was taking place locally. “Given the anticipated scale of the show, local hotels, bed and breakfasts and rental properties should see a significant increase in bookings and the increased footfall should also give a welcome boost to the hospitality and retail sectors, too.

“This would lead to more sustained employment growth in the hospitality and event management sectors.” “Added to that, it is likely that a number of well-known celebrities will be there, and that will of course help to enhance coverage.”

Museums Strathearn Perthshire Crieff Gleneagles

 

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