Tiffany & Co nods to its theatrical history with a surreal new campaign

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Hannah Silver is the Art, Culture, Watches & Jewellery Editor of Wallpaper*. Since joining in 2019, she has overseen offbeat design trends and in-depth profiles, and written extensively across the worlds of culture and luxury. She enjoys meeting artists and designers, viewing exhibitions and conducting interviews on her frequent travels.

glamour, Tiffany & Co has long revelled in its status as an American icon rich in heritage and cultural references. Its jewellery nods to this history in a series of collections that encompass the design codes of the house, from the sculptural and clean to the flamboyant and fun.

The theatrical, slightly surreal element remains, running throughout in sets and props that play with proportion. Images have been brought to life with the use of animated projections and smoke in the backdrop, rather than relying on effects imposed post-production. The experience Moore created, of jewellery appearing as the star of the show in an offbeat set, remains thanks to this considered alternative reality.

Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inboxHannah Silver is the Art, Culture, Watches & Jewellery Editor of Wallpaper*. Since joining in 2019, she has overseen offbeat design trends and in-depth profiles, and written extensively across the worlds of culture and luxury. She enjoys meeting artists and designers, viewing exhibitions and conducting interviews on her frequent travels.

Source: Entertainment Trends (entertainmenttrends.net)

 

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