ugmented), the brand announced last week that it was expanding its pool of ‘insiders’ with this virtual persona who has been developed using a combination of photography, cutting-edge CGI and computer vision.
“Through the introduction of a virtual character, M&S will be able to experiment by responding to trending conversations at pace and be agile with how and when content is captured”, explained the brand. “Creating a Virtual Influencer also gives M&S the opportunity to connect with a younger audience and build a community with a demographic that are interested in this new form of technology.
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