This Influencer Trip To Hawaii Has Enraged The Internet For Ignoring Overtourism Warnings

And Benefit are the latest brand to come under fire for influencer trip controversy after they took a group of content creators to Hawaii for the launch of their new blush range. ‘The Benebabes have landed in,’ read the sugary Instagram announcement as outrage brewed in the comments over the destination choice.

Hawaii residents also said there were water shortages and that the inundation of visitors left natives displaced, with sacred sites on the island subsequently in disrepair. Eventually, a petition demanding the end ofTechnically, the Hawaiian tourism board is yet to ban visitors completely – meaning, legally, Benefit have done nothing wrong.

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