Aroma Active Laboratories' Sleep Salt Soak, £15, captured the attention of sleep disturbed consumers up and down the country when it launched last November, exceeding all sales expectations by selling out on Boots.com.
At its peak, the new wellness brand sold one product a minute, shifting the equivalent of five months' worth of stock in a week., who said in her YouTube video: "This is one of the salts that I'll definitely be getting again. It's got Epsom salts, hops, valerian root extract, magnesium and oh my goodness, the sleep that I had afterwards after having a bath with these in it was so incredible. It was so so good.
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