, butter-soft Mary-Janes, flat zippered boots, you name it). But for summer 2024, it's produced a shoe that's so atypical, so arresting, that, of course, it's already sold out in all four colours: the jelly shoe.
That's right, woven out of brightly-coloured PVC - in summer-ready shades including turquoise and coral - these are a grown-up, and highly covetable, take on the very same jelly shoes you probably begged your parents for before you hit puberty. Not that it matters as they're completely sold out, but these vinyl flats also retail for £860, which is likely to drain your monthly pocket money almost immediately. Luckily, jelly shoes are having a moment this summer so the trickle-down effect has already started. In fact, they're a breakout search term on Google, where one particular brand is gaining traction for its own take: Ancient Greek Sandals.
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