The return of the Geneva Motor Show (to Geneva) as a place for global debuts

The 2024 Geneva International Motor Show saw the event return to its home city, albeit not quite as we once knew it. The marketing merit of hiring costly motor show space and its associated logistics under the same roof and time as dozens of your rivals had been questioned by carmakers well before the sharp shock of Covid.

Chinese brand BYD sold more cars worldwide than Tesla in 2023 and started official UK car imports last year. With a credible-looking electrified range courtesy of ex-Alfa and Audi designer Wolfgang Egger and self-developed battery technology, the company is now branching upmarket with its new Yangwang brand.

The imposing 5.3m-long U8 SUV is on sale in China and Yangwang could bring its rugged exterior and Bentley-with-a-Chinese-twist interior to Europe. Party trick tech includes four electric motors that can make left and right wheels spin in different directions to allow 360-degree ‘tank-style’ turns. One to watch, literally.

Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inboxGuy Bird is a London-based writer, editor and consultant specialising in cars and car design, but also covers aviation, architecture, street art, sneakers and music. His journalistic experience spans more than 25 years in the UK and global industry.

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Source: News Formal (newsformal.com)

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