The Photographer Providing Pastel-Coloured LA Escapism via Instagram

to his dreamy, sun-soaked shots of California’s urban landscapes. The aim: to reconnect people with their surroundings in new and unexpected ways.

“I began my photo practice about two years ago when I was living in Los Angeles,” Pollard says. “I was heavily influenced by the New Topographics photographers. I wanted to see if I could add anything new to their conversation, which is how I ended up where I am today.” Drawing on the work of Robert Adams, Bernd and Hilla Becher, and Stephen Shore, Pollard’s photographs are often stripped of context and concentrate on compelling geometric shapes created by imbricating buildings.

Purpose and determination are what drive Pollard on his regular walks through San Francisco’s streets, scouting out settings he can draw inspiration from. “As I have gotten older, I look for very specific qualities in a location compared to when I used to wander around aimlessly ,” he says. Yet, Pollard estimates that only 25 per cent of his images are of real-life places. The rest are “composited together using aspects of multiple locations”.

“I spend most of my time on Photoshop creating my own universe,” Pollard admits. “It’s a crucial part of my work. The little details need to be in place for the piece to work.” Whether it’s a perfect 90 degree angle or a flawless palm tree silhouette, the artist’s fixation with and reconstruction of each photograph’s minor intricacies opens up a liminal space that exists both IRL and in fiction.

Pollard’s practice is rooted in finding – and engineering – beauty in the banal. And the enhanced images are just as crucial as the “real” photographs. “My goal is to make the viewer look twice and to question whether or not that specific location actually does exist. I don’t want people to look at my images and think that they’ve seen them before,” the photographer says.

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