The Philadelphia Eagles logo: a history

In 1933, when Bert Bell and Lud Wray were granted a franchise in Philadelphia to replace the defunct, financially straitened Yellow Jackets, they mulled for a while over what to name their new team. They settled eventually on the Eagles, drawing inspiration from the distinctive blue eagle logo of the National Recovery Administration , an industry agency that was in many ways the beating heart of President Franklin D. Roosevelt’s New Deal policies.

While it’s more or less in the same style as the original version, the NRA-inspired blue is gone, replaced by a green that hews closer to the shade the team would become known for. The football in the eagle’s talons is also considerably larger, and the bird itself looks a little sleeker – perhaps a little more ready for action.

While the green colour palette remains, a little more detail has crept back into the eagle’s feathers – though of course nowhere near as much as the 1930s versions. The ball is also now a simple outline rather than a solid colour block. This would be one of the longest-serving versions of the Eagles logo until the current one, remaining in post for twenty years.

Swoop the eagle is no more. In his place is a bold, striking football helmet design in Philadelphia Eagles green, with only a grey wing emblem on the side to acknowledge he ever existed. The wing is outlined in white to make it more distinctive, and below, it is mirrored by the grille of the helmet. Even though the Eagles went on to have a pretty great run from the late 1970s through the early to mid 1980s, it was decided that the experiment with a non-eagle logo had run its course.

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