The fragrance industry has been dominated by Western players. A perfume’s juice behaves without boundaries or barriers, so why can’t the fragrance industry unapologetically do so, too? Perfume uses the most decadent ingredients from across the globe to create a bottled masterpiece – sandalwood from India, ylang-ylang from the Philippines and oud from the Middle East.
” Phway adds: “Younger generations care a lot about new voices and aligning with brands that speak to them well. Given the highly multicultural fragrance consumer base, it only seems natural for the industry to reflect its customers.” How to make meaningful change The industry must ensure that diversity is reflected at every level to keep up with the diverse fragrance voices purchasing fragrances.
Source: News Formal (newsformal.com)
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