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The Papa Johns rebrand is a scream

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Papa Johns has a new look, new typeface and new additional tagline. The retro 90s nostalgia is all present and correct, along with a hip hop soundtrack courtesy of Big Boi and an amusing mix of high-brow and pop culture artistic references.

The existing tagline 'Better Ingredients. Better Pizza' is still being used, but it's echoed by a the bigger bolder claim of 'Better Get You Some', adding a call to action that plays on that key word 'better'. , the rebranding also includes a punchy new typeface appropriately named ‘Pappy’, and vibrant, visceral evocations of drizzly, doughy, cheesy pizza.

 

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