If you remember a time when Instagram was a handful of retro filters and Pinterest was the next big social network, you may remember Vine – the short-form video app that arrivedVine was the original TikTok, launching three years before the app that now has over a billion monthly users. Vine was even acquired by Twitter before it launched on this day in 2013 as a"new way to share video" on the social network.
The likes of TikTok have taken its baton, but those who remember Vine will remember the way it captured the weird, meme-heavy humor of the early 2010s internet – and even hinted at new forms of video art, before the sponsorships and inevitable competition came crashing in to send Vine into the history books.Vine's big appeal was that it let you easily shoot and share looping six-second videos.
The restrictions of the format – initially a maximum of six seconds, with automatic looping – helped Vine take off with creators and differentiated it from Instagram, whose 15-second-long clips didn't loop.and cinemagraphs – or still photos with minor repeated movements – becoming a popular new format that inevitably then became a staple of marketing campaigns in the mid-2010s.
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