The New Supers Will Be All Over Louisa Ballou’s Colour-Drenched Summer Drop

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“Subconsciously, I’ve always wanted to create pieces that make you feel enveloped in liquid fabric,” says Ballou, whose sexy, body-conscious resort wear has fans in Kendall, Bella and Dua.

Despite her meteoric rise – the brand is stocked globally at retailers like Ssense, Matches Fashion, and Mytheresa – Louisa never set out to win over international It-girls. “It was a happy accident, and one that I am grateful for, but I don’t want influencers to define the brand,” says the designer. When asked who she’s loved seeing wear her designs, she says, “

wearing the Heatwave dress at Art Basel was incredible. I am a fan of her work and her unique personal style – it’s so exciting seeing artists I admire wear our clothes.”Louisa Ballou spring/summer 2022.collection – titled “Odyssey” – is an ode to the sea and sky.

 

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'Your clothes should be tight enough to show you're a woman but loose enough to show you're a lady.' -Mae West

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