Sony has released a trailer for the European launch of the new PlayStation Plus, and, as we have come to expect over the years, it’s bonkers.
The trailer is entitled “Mr. Malcolm,” and it follows a sharply dressed gentleman in a suit. He begins eating a meal in a restaurant. Then he buys a steak from a butcher’s shop. Then he gets home, and we realise that they meat is not for him. As he goes, he narrates about living lives—all sorts of different lives—and about knowing who you are.“Does anybody know who they really are? Explore who you can be with the all-new PlayStation Plus.
It’s vintage Sony, in that it’s absolutely mental. The idea of knowing who you are and of living multiple lives resonates with an older PlayStation advert. It is titled, simply, “The new advert isn’t quite as good, to be honest. But it does come loaded with Easter Eggs for you to spot. Some are more subtle than others.
If only it actually bloody worked
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