Up to 40,000 people are expected to be at Latitude each day, where dozens of food and drink stalls compete for their custom
Latitude's founder and creator Melvin Benn says ticket prices this year rose 11% because costs have gone up 30% to 40%.While attendance remains as strong as ever, festival-goers, and the traders hoping for brisk business, say rising prices are having an impact.Philippa Barr says her family's decision to stay on site in tents this year was made to save money
This year, they are doing things differently and staying on site in tents with their three children and friends, and a cool box full of supplies. "We decided this year that we would save a bit of money by tenting and not travelling in and out and paying babysitters.
Yeah, of course that's what they brought 🤣🤣
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