The justice league: These are the activist beauty brands using their platform for good

it could be anything from friend-recommendations, favourable past experiences, or even shiny, persuasive packaging. But, beyond that? What do the brands we choose to align ourselves with say about us? For a brand to connect with us or inspire loyalty , it’s as much about what they stand for as the products they deliver.

Beyond the packaging and marketing spiel they need to have a point of view, a political purpose, a means of social improvement or, at the very least, the balls to shout about what they believe in. Where the wider world and political sphere can leave us feeling demoralised, the choices we make for ourselves, including what we put in ourare important.

Three black women tell us how to support the #BlackLivesMatter movement that goes beyond posting an Instagram imageThree black women tell us how to support the #BlackLivesMatter movement that goes beyond posting an Instagram imageNyome Nicholas –Williams, Stephanie Yeboah and Ateh JewelLook to the success stories of the past few years, and you’ll notice it’s the rebellious, outspoken, socially, environmentally and politically charged brands that are firing us up.

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