, the beauty arena now welcomes Machine Gun Kelly into the mix. Machine Gun Kelly sensationally announced the launch of his nail brand Un/dn Laqr over the weekend and the internet is convinced that he's stepping on Harry Styles' toes.
Even if Kelly has only recently appeared on your radar thanks to his highly public relationship with Megan Fox, you will likely have already spotted his penchant for a statement manicure. At Un/dn Laqr's launch the pair took nail art to another level when they appeared joined, nail-to-nail, by a long chain. A clever trick to train the camera lenses on Kelly's new Un/dn Laqr manicure? Highly likely.
Although the collection was only released yesterday, the internet already has something to say about Kelly's choice of colours, comparing one of the standout shades with Harry Styles' own Pleasing pink. 'Party Favour' is a bright, glossy, flamingo pink fans think bears a close resemblance to Harry's own Granny’s Pink Pearls shade.
Whether inspired by Pleasing or not, Kelly's Un/dn Lqr range has contributed to a renewed interest in men's cosmetics. After Harry's Pleasing collection officially launched, searches for 'men's nail varnish' went up on Google by 512% overnight, while Un/dn Lqr sparked another increase of 420% with its release.
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