The evolution of the Polestar ethos is ably demonstrated by 1 and 2. ‘We got away with creating a very modern treatment of colour and graphic,’ says Ingenlath, ‘but the Precept embraces a new interpretation of Scandinavian minimalism. I’m really convinced that this car has a real substance to it, design-wise.’ The graphic language is pure and unfussy, with bodywork creases that pinch the bodywork to create a slim profile.
The Precept also bucks the industry trend by being a saloon, rather than an SUV or Crossover. ‘I won’t accept that the world is entering an SUV-only phase,’ Ingenlath says emphatically, ‘that cannot be true. A saloon is much more efficient and aerodynamic than a giant SUV.’ The low-slung seating position is deliberately sporty, with a tapering rear with its dramatic right-angled edges and absence of conventional rear window.
The next challenge is to turn the Precept into a product. ‘I think we’ve been smart enough,’ Ingenlath says, stressing that although this is still very much a concept, it speaks volumes about future forms, materials and technologies. ‘It’s about what kind of style and design you propose for the future,’ he says, ‘yes, this car is edgy but we haven’t given way to a brutalist, sledgehammer approach. It’s scary to think of the public realm being dominated by brutalist forms,’ he adds.
The Polestar Precept presents a comprehensive portfolio of future materials, including flax-based natural composites instead of virgin plastics, seat covers made from recycled plastic bottles, cork-based vinyl for head rests and carpets made from reclaimed fishing nets. In addition to these sustainable credentials, the car is very up front about its technology, with a prominent LIDAR bump above the windscreen for autonomous tech.
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