, and is currently the apparel sponsor for another French professional cycling team Cofidis.
Seeing Decathlon bikes on the World Tour peloton would be an exciting prospect for any road cycling enthusiast, whether it’s someone looking to upgrade their bike from a Decathlon Triban, or someone searching for something as close to race bikes without actually getting a race bike.
“It's a beautiful legacy. There are still people in the company who knew this time. We are trying to capitalize with them,” Perros added.Cycling has long been an integral part of Decathlon’s core line of products — a bike was Decathlon’s first product made in-house. Now the sports retailer is heading back to professional cycling after nearly two decades, and eyeing to restore the prestigious history of having its bike being ridden at the highest level of the sport by French teams.
Decathlon last participated in professional cycling 17-years ago with Cofidis cycling team, with its Crono bike being ridden by Tour de France stage-winner Jimmy Casper. And in the early 2000s, Decathlon was also supplying bikes to none other than AG2R, with Jaan Kirsipuu becoming the first Estonian rider to win a stage in the Tour de France with his Decathlon Penta Pro.
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