As the world struggles to cope with the scale and speed of the Covid-19 epidemic, fashion brands are stepping into the breach to offer their assistance.
In such worrying and uncertain times it can seem frivolous to be considering fashion in any way. Deciding whether to purchase those earrings we love when we’re unsure of the health and economic environment around us is bound to create a conflict in our minds about the welcome distraction that fashion can bring and the trivial nature of spending on looking good.
There are some brands though that are making this dilemma easier to calculate. The likes of Kurt Geiger, Baukjen, Philosophy di Lorenzo Serafini, H&M and Bottletop are attempting to help those on the front line of the epidemic. Whether it be through offering product to those in need or discounts on their websites to healthcare workers, the brands below are taking initiative in the fight against Covid-19.
to homeless charity Crisis, to support their efforts to protect the homeless through the Coronavirus outbreak.Sézane is giving 10% of all proceeds, until the end of the month, to the emergency aid fund set up for the foundation of French hospitals. In addition all funds raised by the Pierro shirt, part of their monthly charity collection, will be donated to the emergency aid fund.
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