Italian fashion house Prada and German sportswear giant Adidas are joining forces to produce a limited edition trainer and sailing shoe.
"The aim of this partnership is to investigate the realms of heritage, technology and innovation - and to challenge conventional wisdom through unexpected strategies." And anyone who thinks they'll just produce trainers that will be as smelly as the rest after being worn a few times should think again.
Snide jibes aside, Prada does not get involved in many collaborations, so a tie-up with Adidas was seen as a surprise among the fashionistas and a coup for the German company. As GQ magazine points out, the companies"sit in different fields".
sports fashion is the worst fashion
Thanks for stealing my post from yesterday. Yes, it was clever.
we're in the middle of one of the biggest elections the UK has faced, the pound's worth less than a used wet wipe and half the country was sub-aquatic yesterday...but this is what makes news
So who's the devil 🤔🤔🤔
Groundbreaking!
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