Online ticket sales for the 2024 Chinese Grand Prix launched at 8 p.m. China Standard Time on January 9th of this year, and by 8:01 the operation was in trouble. Overloaded servers wreaked havoc on a system designed to link pre-ordered tickets with either a national ID or an international passport, blocking buyers who thought they had already, in some ways, won the lottery. Chaos and frustration ensued.
“Firstly, Formula One was being billed as the third largest sporting event, after the World Cup and the Olympics. At that time the Chinese people had the thought that F1 is a lot bigger than it actually is. Secondly, it was at the height of the Ferrari domination, and Chinese people love Ferrari, period. They like a hero, and Schumacher was as big a hero as you can get.” Sellout crowds haven’t been as easy to come by for the Chinese Grand Prix since that inaugural race.
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