In many ways a book is a logical extension of this attitude. Much of this approach surely comes from Butler-Adams. He has clear objectives and is a great communicator – as anyone who has heard him speak will testify. That makes him well suited for being enthusiastic about his business and explaining his decisions – as well as co-writing a book about it.talks about the product itself – or really, more about the difficulties in building it.
Finally, a section called 'Changing the World' reveals why Brompton does not see itself just as a bicycle brand: it wants to 'reach out to new groups of people who haven't heard about the bike', and wants to 'change how people live in cities'. This is much more about the benefits of cycling than the Brompton specifically, but a good folding bike can often be the best tool for the job.
, wasn't easy, and Butler-Adams provides a candid account of the stressful period over the course of a chapter, and the challenge of 'Founder's syndrome'., where it was felt there had been a 'smooth transfer of power' – because that book has an entirely different focus, and is complementary rather than in competition.
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