Unsurprisingly, the brand has seen a spike in sales since the pandemic took hold. Customers have realised the versatile potential of the vacation-worthy shirts, shorts, trousers and dresses, which lend themselves just as well to life at home as they do a holiday.
“Holiday at home” was a social media initiative that was conceived during the quarantine period, and followers were quick to show how they styled their favourite items within their own four walls. “I hope the pieces brighten up people’s days and make them feel a little bit of happiness in what is a very difficult time,” Emma says. “I’m always excited when I see the different ways people interpret the pieces.
Small drops, a tight-knit team and a clear design aesthetic are at the heart of Holiday. “We are building a core collection so that customers understand the fit and fabrication of each piece, so if they love it they can choose to buy it again in a different colour or print,” Emma explains. Natural fabrics, too, are central to the collections, and hand screen-printing techniques and tie-dye processes ensure garments last.
Going forward, Emma intends to expand the brand’s range of sizes by the end of the year. “We want to make our brand as inclusive as possible,” she says. Fans can expect to see a range of bucket hats in the coming weeks, too, and Holiday the Label sunnies are dropping at the end of the year. If you’re seeking a summer alternative to your sweatpants, Holiday is a great place to start.
United Kingdom Latest News, United Kingdom Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Source: BritishVogue - 🏆 14. / 80 Read more »
Source: SkyNews - 🏆 35. / 67 Read more »
Source: StylistMagazine - 🏆 133. / 51 Read more »
Source: The Guardian - 🏆 84. / 53 Read more »
Source: GlamourMagUK - 🏆 2. / 98 Read more »
Source: The Independent - 🏆 80. / 59 Read more »