The best NBA logos: the basketball teams that nailed branding

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Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine.

The NBA is one of the most popular sports leagues in the world, and its teams have some of the most iconic logos, even if you're not a fan of basketball yourself. From the Chicago Bulls' angry bull to the Golden State Warriors' leaping bridge, the best NBA logos are instantly recognisable and represent the unique identity of each team.

In 1949, the team joined the NBA and two years later moved to Milwaukee, where they because the Milwaukee Hawks. In 1955 they become the St. Louis Hawks, then finally moved to Atlanta in 1968. . This was replaced by a completely different design in 1995, based around a flying hawk. But the '72 logo came back around in 2015, now enveloped in a more formalised badge along with the name of the club. We particularly love the cleanness of the serifs and the blood-like hue of the primary colour, amplifying the palpable sense of menace and aggression.Founded in 1946 as one of the league's original eight, the Celtics play their home games at TD Garden.

Yes, the essential concept is pretty simple. But the execution is brilliantly unique. In particular, its asymmetric design stands out dramatically against other NBA logos, and the geometric, oblique sans-serif wordmark beautifully balances the dynamic with the quirky.The Memphis Grizzlies were originally established as the Vancouver Grizzlies in the 1995-1996 season. In 2001 they moved to Memphis, Tennessee and changed their name accordingly.

Source: Tech Daily Report (techdailyreport.net)

 

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