Amid Brexit, a tale of two American presidents and the looming global climate crisis, the second decade of the 21st century was an era of division, disruption and a perpetual connection to a tsunami of information. And yet, the online world at our fingertips also offered escape.
Founded in 2008, travel accommodation company Airbnb went through several different logos, with the 2014 redesign being the most significant. This logo, the same as we know it today, was a move away from the bright blue and pink comic sans-esque and bubble fonts used for its original full name, Airbed & Breakfast.
“The reason I love this change is because Spalter considered everything from the product that consumers use to an evergreen library of additional expansion apps. All while focusing on how the mark sets itself apart from its competitors,” Gross continues. “While the owner of the app is controversial, we can’t take away from the process of making something, exposing it to the world, and waiting for their response. Especially when the platform you are making the mark for is used for public opinion.
“Melbourne is a fun, vibrant and diverse city – all aspects are captured brilliantly in the logo through its use of geometry and a vibrant colour palette,” Chandler adds. “It was one of the first, and arguably the most successful, of a trend of flexible identities that dominated this era. They broke the longstanding rule that a logo has to be rigid and consistent.
Source: Holiday News (holidaynews.net)
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