Some have massive social media followings, while one has a lengthy CV of TV work, making this year’s intake a far cry from the show’s original aim at its start in 2005 to champion unknowns.
An internet search quickly reveals that confectionary firm boss Victoria Goulbourne, who appears to be more at home in a bikini than in a business suit, already has more than 12,000 Instagram followers.Glamorous hair salon owner Dani Donovan often poses in her swimwear. Reece Donnelly, who runs a theatre school, has been in TV shows since he was a kid, as well as appearing in a telly ad for phone network T-Mobile.– and it might not be fronted by Lord Sugar.
Instead of the usual semi-established business types, it would feature fledgling millennial techies in their late teens and early twenties on the new version of the hitThat would lead to another notable change in the format — because they wouldn’t be required to don the usual suits and power dresses we’re used to the candidates wearing.
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