Text messages with financial incentives can help men who are living with obesity lose weight, UK study finds, has concluded that text messages with financial incentives can help men who are living with obesity lose weight and could be a valuable alternative to traditional weight management programs.
She explains,"One of the most effective incentive strategies in the literature uses 'deposit contracts,' where people deposit their own money and lose it if they do not meet weight loss goals. This is informed by behavioral economic theory, which proposes that people are more motivated by the prospect of losing money than the prospect of gaining money.
Professor Hoddinott and colleagues ran the 12-month-long randomized Game of Stones clinical trial in Belfast, Bristol and Glasgow. It involved 585 men living with obesity received daily text messages, including motivational messages, tips from other men on how they changed their eating habits and lifestyle and links to evidence-based websites.
Further analysis revealed that weight loss in the text-messaging-with-financial-incentives group was statistically significant compared to the control group. In contrast, weight loss in the text-messaging-alone group did not differ significantly from the control group.
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