Tesco has launched a search for the next ‘voice of checkout’ on TikTok, with hundreds of people taking part to showcase their skills, including competitor Aldi.
A Tesco official said on the company’s TikTok page: “Audition to become the new voice of Tesco checkouts by duetting with me and including #TescoVoiceOfCheckout. You could win 10,000 Clubcard points.” One commented: “Maybe have local voices in local machines. In Liverpool, instead of welcome to Tesco, say, ‘alright there lad’.Hide Ad
Some, however, were not amused, saying that Tesco should instead “hire and pay a voice actor fairly instead of trying to get free labour.”As hundreds of people appeared to have tried their luck, Aldi joined in on the duet, but with a sarcastic twist, leaving many rooting for the German retail brand.
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