, then they clamped down on coffee, now supermarkets are attaching security tags to a product that might have shot up in price more than any other during this wallet-busting era of soaring food inflation – extra virgin olive oil , known to its legions of fans by the somewhat cringey acronym EVOO.Retailers are known for tagging high-value but relatively small products, such as razors, which are easy to steal.
I’ve a grudging respect for the beleaguered shopper so attached to their high-quality oil they’ll somehow shoulder a 5l can from under the panopticon eye of supermarket security. While it has always been a high-end ingredient, reportedly popularised in the UK by food writer Elizabeth David, its value as a health product has fanned demand.
Bemoaning the price of olive oil in a time of rampant food insecurity and malnutrition in the UK, as we see demand for food banks soar in line with price hikes, can seem like a case of too-tight diamond shoes, I realise. But it’s not just me who’s noticed that what used to be a kitchen staple is becoming unaffordable – this week thousands of social-media users responded to aI now deploy a range of tricks to make my cooking oils and fats go further. First, if you can, taste the oil.
All these lose some of the health benefits of using a good quality olive oil – do read the labels on blended cooking oils – but you do what you can. If baking with children or for something quick during the week, I long ago switched the butter for an inexpensive oil. Yes, it affects the taste, and if you’re someone who puts your makeup on to take the bins out, this might not be for you, but think of it like your wardrobe – we don’t all wear our Sunday best every day.
Supermarkets Security Tags Extra Virgin Olive Oil Theft Extreme Weather Ruined Harvests Prices Spain
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