Happily, this only spurred Studio Edwards to flex its creative muscle for Eyescan’s recent interior fit-out. Located in Melbourne’s tony Toorak neighbourhood, the elongated space is seamlessly bifurcated into two sections. The entrance opens into a retail space that displays over 300 pairs of frames, and, to the rear, the ceiling angles gently downwards to define the waiting area and consultation rooms.
Turning to tech, the store will merge cyberspace sartorial experiences with high-end retail – offering both interactive, cutting-edge installations and the latest from Paco Rabanne’s menswear, womenswear and fragrance collections. The modern approach is apparent from the facade, where high-res screens replace the traditional window displays.
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