Mar 13 2024University of Massachusetts Amherst A new study co-authored by a University of Massachusetts Amherst economist reveals the value of government vaccine recommendations to drugmakers, as well as potential benefits of advertising pharmaceuticals directly to consumers -; a practice that is banned in every country apart from the United States and New Zealand.
Our results suggest there is real value to vaccine manufacturers in winning a recommendation from ACIP, and that direct-to-consumer advertising of pharmaceuticals is not the unequivocal boogeyman that some people think it is. It can be an effective tool to achieve public health objectives -; as long as the incentives are aligned.
In addition to increased uptake and sales for Prevnar 13, Churchill and co-authors Laura E. Henkhaus, health economist and data scientist with Hill Physicians Medical Group and Emily C.
"We didn't find any evidence of a public health improvement, but someone benefited -; in this case it was Pfizer," Churchill says.
Source: Education Headlines (educationheadlines.net)
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