Stirling's economy handed a £4m cash boost for hosting UCI Cycling World Champs

The UCI Cycling World Championships, held in Stirling last summer, brought around £4.5million of economic benefits to the region, according to data from the event organisers.

Data found that the economic benefits were more than 10 times the budget of £350,000 committed by Stirling Council to the event, their finance committee was told last week. According to the latest report, the athletes taking part in the races stayed for more than 1,000 nights in Stirling, at an average cost of £106 per night, with a daily spend on non-accommodation recorded at £52.60 each day.More than 2,000 hours of action from the individual time trials was broadcast worldwide, showcasing Stirling to a global audience of almost 50 million viewers.

Convener of the Committee, Cllr Chris Kane, said: “Not only did 75,000 additional visitors create a fantastic atmosphere and boost the local economy by £4.5 million, our stunning scenery and iconic landmarks were showcased to a global audience, hopefully to the benefit of our tourist industry.

Stirling News Stirling Council Glasgow Edinburgh Cycling Economy

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