Youngsters addicted to social media are more likely to vape and smoke. 'Compelling evidence' vape firms use online influencers to market to childrenChildren who spend a lot of time on Instagram and TikTok are more likely to vape and smoke cigarettes, according to a new study.
Youngsters who spend a long time on social media are more likely to take up vaping and smoking, researchers found Meanwhile, for smoking, 2 per cent of those who said they did not use social media reported current cigarette smoking, compared with 9.2 per cent who used social media for one to three hours a day.
They added: ‘Social media may be driving cigarette smoking and e-cigarette use through both direct, targeted advertisements and the use of paid influencers by the tobacco industry.’ Annual survey results from Action on Smoking and Health found children in Great Britain are increasingly aware of vape marketing, including in shops and via social media sites such as TikTok and YouTube.
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