Shinola honours Georgia O’Keeffe with a new watch

through an horological lens, with the door of her home in Abiquiú, New Mexico, here becoming the calendar aperture, and stepping stones acting as the indices.

It is an understated aesthetic carried through to the traditionally made, vegetable-tanned black leather strap, while the wild, rocky views O’Keeffe captured in her work are reflected in the hammered finish, which gives a rugged tactility to the slender profile of the case. The watch, the result of a partnership with the Georgia O’Keeffe Museum in Santa Fe, New Mexico, comes as part of a chic gift set.

‘It is extremely important for us to honour the history, intentions, and expressions of those who we partner alongside,’ says Underwood. ‘At Shinola, we view collaborations as an opportunity to communicate a story from a perspective that may otherwise not have been considered.

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