After wiping its social media accounts clean this weekend, the British luxury house has unveiled the first campaign under its new chief creative officer, as well as a refreshed logo.“We’ve been working together since 2016, when she was 14, and it’s such a joy to see her in her element now,” the LA-based stylist tellsof their creative partnership.
Having grown up in California in the 1990s, the stylist developed an affinity for the trends that exploded in the era of MTV music videos – particularly looks by recording artists like Aaliyah, P Diddy and the Notorious B.I.G. “They were my introduction to developing my own personal style,” he explains. Melendez started out assisting stylists who focused on musicians, before breaking out on his own to work with the likes of Bruno Mars, Jason Derulo and Will.I.Am.
“I was travelling non-stop with musicians and it got to a point where I needed a change of pace – that kind of work was no longer creatively fulfilling,” says Melendez of his subsequent decision to shift focus. “So, after a break, I started working with actors, and Jenna was my first client.” Today, Melendez and Ortega have established a new, sleek image direction for the actor.
Hey Enrique, bet you thought Jenna was gonna be a handful at 14- lol!
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