“Sexy. Functional. Fashion”: Rihanna On Savage X Fenty’s Sportswear Launch With Adam Selman

have a history of collaborations. For numerous years, the pop sensation and the American designer, who is recognised for his inventive and audacious creations, have worked together to deliver unforgettable fashion moments, includingnaked dress for the 2014 CFDA Awards. The two joined forces on the first Savage X Fenty capsule collection, which was released for Valentine’s Day in 2020 and included a 19-piece selection of sensual lingerie designs.

of the new line. “For me, it was about fit and fabric, and I let Adam play with everything else. The pieces are sexy and snatch you, but it’s functional and that’s what describes the whole Sport collection. Sexy. Functional. Fashion.”“It’s the perfect marriage of lingerie-inspired activewear that isn’t like anything else on the market,” adds Selman. “We wanted to create something unique and bold that can speak to the existing customers, but also open up a whole new realm of possibilities for us.

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