American Riviera Orchard. Is this the What Three Words address - that newfangled app that uses three words to identify almost every inch of the planet - for the Duke and Duchess of Sussex's magnificent Montecito mansion?
The name is somewhat baffling. It sounds like the kind of bonkers moniker a pop star would give their child: Blue Ivy , Daisy Dove Bloom , Bluebell Madonna But no matter. It's Meghan's baby, she can call it whatever she likes. This new venture feels like a welcome departure from that distinctly negative and very toxic mind-set, a return to the Meghan Markle of old, the one we all rather liked, the sassy, stylish, independent woman with killer heels and a career of her own.
Besides, someone's got to pay for that expensive California lifestyle, and since Prince Harry's precise skillset does not yet seem to have become clear, someone's got to keep the family in private jets. With a tie-in cookery show on Netflix and a range of commercial spin-offs, this could finally be the new payday the Sussexes have been waiting for.
There are, of course, questions about exploiting her Royal title. And it's true, inevitably there will be aspects of such a commercial endeavour that will feel a little grubby in that respect. But we mustn't make the best the enemy of the good, and I would far rather she traded on her royal connections by shredding cabbages than the reputations of the royals back home.
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