Rich Mom? Rihanna Is Dabbling In The Rich Grandma Aesthetic

Much has been made of the so-called “rich mom aesthetic”. That is, an internet-driven trend which revolves around images of Kelly Rutherford, Gwyneth Paltrow, Demi Moore and Gisele Bündchen wearing varying shades of white, camel and beige with iPhones clamped to their hands. These are women with places to go, people to see and parent-teacher associations to run, their four-wheel lifestyles an embodiment of the age-old adage that women can – and should – have it all.

This is a role that Rihanna – a billionaire mother of two, who is currently working towards an Asian expansion of her Fenty Beauty empire – has played on various occasions. But the musician-mogul took the “rich mom aesthetic” to its logical conclusion when she was photographed in Santa Monica last weekend, dressed in a tweed Gucci jacket and wide-legged Bottega Veneta jeans with a diminutive Alaïa handbag and a pair of ladylike Gucci kitten heels.

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