Rejina Pyo & Other Stories: How To Secretly Shop It Right Now (Go, Go, Go)

It might sum up the essence of how we want to dress in spring 2021, but the Rejina Pyo & Other Stories collection is designed to be relevant for much longer. Thanks to its accessible price tags and excellent command of trends, thehas long been a go-to for seasonal updates. But can it really ever deliver investment pieces? Absolutely, says Pyo, whose intention for the capsule is that the pieces will be ‘future vintage one day, that can be handed down from grandmother to mother to daughter’.

. This translates not just into the collection’s enduring aesthetic but the use of premium, eco-friendly materials, such as organic cotton and responsibly-sourced wool.Just as Pyo was committed to using sustainable materials, she was also adamant that the collection wouldn’t be a ‘half- done’ version of her catwalk collections. ‘The customers are very smart,’ she says. ‘I want them to have the full experience of our clothes with our DNA.

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