The rebirth of Philip Schofield could be imminent, according to a PR guru who says TV bosses need him more than he needs them.
Crisis management expert Edward Coram James, CEO of Go Up, told the Mirror: "It takes serious, serious discipline to go radio silent for as long as Schofield did. Crucially, his discipline allowed him to go through the crisis without compromising his personal brand."Time and again we see brands based on kindness and gentleness fall apart at times of crisis. Famous faces known for spreading messages of love and tolerance undermined by private reports of bullying.
Schofield's Instagram bio now features a quote from The Boy, The Mole, The Fox and The Horse. It reads: "Nothing beats kindness, it sits quietly behind all things".
ITV
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