The radio station will be called Hits Radio Liverpool from tomorrow . Station owners Bauer Media announced in January that it intended to rebrand the station, bringing its name in line with the company's other stations across its network.
This year would have marked Radio City's 50th birthday. The station came to be in October 1974 after winning a contract to broadcast independent local radio from its studios on Stanley Street. The rebrand is the latest in a number of recent changes for the station. It was announced last year the breakfast show would merge with sister station Rock FM , while City has shared network programming with other Hits Radio stations for some time.
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