New research has uncovered the nation’s favourite nostalgic flavours as 70% claim they love the taste and smell of things that take them back to their childhood. The data also revealed that half of Brits are more likely to buy a fragrance for their home if it reminds them of fond memories.
Psychologist, Jo Hemmings, said: “Taste and smell are often considered our biggest nostalgic triggers because they have direct connections to the parts of our brain responsible for memory and emotion, particularly the limbic system and the hippocampus. When you taste or smell something familiar, it evokes strong emotions and vivid memories associated with past experiences and it releases the feel good hormone, dopamine, making us feel happy and content.
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